Nice Nice Very Nice
Photography and Art Direction for Lucia Mendelova's wearable works based on the art project Nice Nice Very Nice. 

"It is the year 2042. The current Neo-Neoliberal Governmentality is represented by the leading philosophical Branches which took control of the market and knowledge production in 2020. The complexity and abstraction of global finance required a suitably complex and abstract form of aesthetic representation in order to modulate the access of society to it. This is where New Aesthetic, Object Oriented Ontology and Speculative Realism found their way to sell themselves successfully and so gained control over the power networks."

Concept and print design: Lulu Mendelova
Art direction and photography: Cássia Vila and Arnold Karim Fuad
Graphic design: Cássia Vila
2017